How to Market Your Business on Facebook

We all used to think Facebook was for kids; I'm with you I used to think the same thing as well, but it's time to change our thinking. There are many companies using Facebook to market and seeing success in doing so.
Consider the following statistics provided by O’Reilly Media. Between September 2008 and February 2009...

• The number of Facebook users between the ages of 35 and 44 increased by 51%
• Facebook users among the ages 45-54 grew by 47%
• Facebook users ages 26-34 increased by 26%
• More than half of the 140 million Facebook users are out of college

As you can see Facebook is no longer for just college students. Why should you use Facebook as a marketing tool? The answer is easy; you can use Facebook to gain new clients, stay in touch with current clients and promote new products and sales offers. You can also use it to create buzz and PR that is specific about your business.
How do you do this? Facebook offers you many tools, to be successful in marketing your business you must have an understanding of these tools. In this article we will look at two in particular:

• Facebook Pages
• Facebook Groups

Facebook Pages
Facebook Offers you Facebook Pages. What does that mean? You can use Facebook Pages to create and give your business their own profile on Facebook; the best thing is right now they are free. These pages give your business an identity on Facebook which strengthens your brand. Current customers or even potential customers can become fans of your page and by doing so this allows them to follow you and receive any updates that you post to your page.
The great thing about Facebook Pages is that every time someone becomes a fan of your page all of their friends see that they have become a "fan." This often attracts other followers as well as creates a buzz regarding your business and of course your Facebook Page.
You can use your Facebook Page to not only share your company information, but you can also use it to post photos, videos, applications and messages. Any activity that you perform on your Facebook Page is then broadcast into the mini-feeds of your followers.
When creating your Facebook Page, there are things to keep in mind. You will be given a choice of three options when you start out. You will be asked whether your page is about:

• A Local Business
• A Brand or a Product
• An Artist, Band or a Public Figure

Which are you? Good question. This depends on what you want to promote. Do you want to promote your business locally, do you want to promote your brand or a product or are you working to promote an artist, band or public figure?
Each of these categories will provide you with an opportunity to complete your "basic information", "detailed information" or your "contact information." Each option will provide you with a page that enables you to provide different ways of showing your information. It's important to realize that you cannot edit your page type once you select it, and also remember that the page type that you select will categorize your page with other like pages in that category; this is why you want to make sure you select the correct category to be displayed in.
Your Facebook Page, when done correctly can be used to bring in new customers as well as to help you maintain current customer relationships.
Facebook Groups
Facebook Groups, carry a similarity to Facebook Pages, the difference is they are built around a group of people rather than your business or your brand. You must be a member of Facebook to create a Facebook Group. In order to create a group just login to Facebook and then click on the Groups link in the main menu on the left hand side of the page.
You can use Facebook Groups to create awareness, but they do not have the feature that allows users to become fans, they only become members. The downfall of this is it will not share as much information with friends of "group" members as they interact with the group.
Which One is Right for You?
The question I hear most when it comes to marketing on Facebook is "Laura, do I need a page or a group?" The answer depends on the goal you want to achieve with marketing on Facebook. The truth is you will gain more exposure from a Facebook Page, because it can be seen by unregistered users, but a group page can only be seen by registered Facebook users.
Now, that feature alone should make it easy to decide, right? Wrong. You must also consider that when you send a message to Facebook Page members, they will only receive an update notification, but if you are sending a message to your Facebook Group they will receive the message via their Facebook inbox. If you goal is to be able to communicate in a personal way, the Facebook Group option may be a better fit for you.

5 Things You Should Never Post on Facebook

Facebook has become the Google of social networks. If you're not updating your status right now, chances are that you are uploading photos or taking some sort of odd quiz. We post tons of intimate details about our lives that we normally wouldn't share with anyone. We think that as long as we make sure our privacy settings are set correctly that we are safe and snug within our circle of friends.
The problem is that we never know who's really looking at our information. Our friend's account could have been hacked when they installed some rogue application, or their creepy uncle might be using their account because they forgot to log out. For the sake of the safety of you and your family, there is some information that you should never post on Facebook. Here are 5 things you should consider removing or not posting to Facebook and/or other social networks.
1. You or Your Family's Full Birth Dates
We all love getting “happy birthdays” from our friends on our Facebook wall. It makes us feel all warm inside knowing that people remembered and cared enough to write us a short note on our special day. The problem is when you list your birthday you are providing identity thieves with one of the 3 or 4 pieces of personal information that is needed to steal your identity. It’s best to not list the date at all, but if you must, at least leave out the year. Your real friends should know this info anyway.
2. Your Relationship Status
Whether you are in a relationship or not, it may be best not to make it public knowledge. Stalkers would love to know that you just became newly single. If you change your status to "single" it gives them the green light they were looking for to resume stalking now that you're back on the market. It also lets them know that you might be home alone since your significant other is no longer around. Your best bet is to just leave this blank on your profile.
3. Your Current Location
There are a lot of people who love the location tagging feature on Facebook that allows them to let people know where they are 24/7. The problem is that you have just told everyone that you're on vacation (and not at your house). If you add how long your trip is then thieves know exactly how much time they have to rob you. My advice is not to provide your location at all. You can always upload your vacation pictures when you get home or text your friends to let them know how jealous they should be that you're sipping an umbrella drink while they toil away at work.
4. The Fact That You Are Home Alone
It is extremely important that parents make sure their children never put the fact that they are home alone in their status. Again, you wouldn’t walk into a room of strangers and tell them you are going to be all alone at your house so don’t do it on Facebook either.
We may think that only our friends have access to our status, but we really have no idea who is reading it. Your friend may have had their account hacked or someone could be reading over their shoulder at the library. The best rule of thumb is not to put anything in your profile or status that you wouldn’t want a stranger to know. You may have the most stringent privacy settings possible, but if your friend’s account gets compromised than those settings go out the window.
5. Pictures of Your Kids Tagged With Their Names
We love our kids. We would do anything to keep them safe, but most people post hundreds of tagged pictures and videos of their kids to Facebook without even giving it a second thought. We even go so far as to replace our profile pictures with that of our children.
Probably 9 out of 10 parents posted their child’s full name, and exact date and time of birth while they were still in the hospital after delivery. We post pictures of our kids and tag them and their friends, siblings, and other relatives. This kind of information could be used by predators to lure your child. They could use your child’s name and the names of their relatives and friends to build trust and convince them that they are not really a stranger because they know detailed information that allows them to build a rapport with your child.
If you must post pictures of your children then you should at least remove personally identifying information such as their full names and birth dates. Untag them in pictures. Your real friends know their names anyway.
I would be a hypocrite if I said that I have completely removed all tagged pictures of my kids on facebook. It is a daunting task given the amount of pictures that we take as proud parents, but I have started on it and I'll do a little bit each day until it's finished.
Lastly, think twice before you tag pictures of the children of friends and relatives. They might not want you tagging their kids for the reasons mentioned above. You can send them a link to the pictures and they can tag themselves in place of their children if they want to.